HSBC FILM

The HSBC Global Connectivity, Group Chief Executive’s Roadshow 2010 is a large event where the heads of the HSBC come together to discuss all aspects of their business including the global economy and changing financial climates.

This film was the opener to one of the conference workshops and set the scene for the speaker. The aims of this project were to work with and support the 2010 conference brand and communicate aspects of where the financial market is and the attitude the ‘winners’ will need to have to move forward.

Iconography familiar to Financial heads needed to be incorporated so that we communicated in a language they understand.

The film was to have a feeling of connectedness-that everything is interlinked and not isolated. It had to have a global feel hence the use of different newspapers and magazines from around the world.