The main theme of Yeosu Expo, “The Living Ocean and Coast,” conceptualizes the most desirable future for the ocean whose sound preservation and well-being is essentially linked with the survival of humankind.

The Expo theme will help shed light on humankind’s knowledge and advancement of technology concerning the ocean and coast and identify ways to resolve challenges facing the ocean. Since the United Nations Convention on the Law of the Sea went into effect in 1993, the ocean has emerged as an important element in resolving various problems humankind faces, including those related to resources, food, space and the environment.

Expo 2012 opened in the port city of Yeosu, South Korea on 12 May 2012. A "recognized" exposition by the BIE, it is expected to attract about 8 million visitors during its 3-month run.

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Like most world's fairs, the international participants occupy the largest area: a large International Participants Pavilion that also includes a huge overhead video screen over its central axis.

Cumi worked with Big Features on a large projection which would run on a loop in the UAEs Pavillion. To tackle the job we worked with a large array of footage taken in the UAE plus we designed and animated a number of different sections drawing on the South Koreans love for illustration.

Cumi also worked with director Robert Butcher at Big Features to design the screens the film would be projected upon.