HSBC EMPATHY FILM



Cumi worked with Zing Productions and director Jezz Startup to bring to life a set of interviews.  Combining still images of the people being interviewed and line drawn animation we created this 4 minute animation in 4 days.



We also designed and animated the title sequence to go on a live action film using the same people.


The shortage of time meant we needed to make a lot of decisions quickly to meet the deadline but it all came together in the end.


One technical issue we had to overcome was to stop the background textures breaking up when lower res copies of the film would be made. We got round this by adding a light grain over the film to soften out the gradients.

 
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Film 2, HSBC WHAT MAKES YOUR DAY?  ( 3min 15sec )

Film 1, HSBC EMPATHY FILM  ( 2min 30sec )