MALARIA POWER OF ONE CAMPAIGN

Cumi was brought in by Brands At Work to animate a small film to  boost awareness of Novartis Power Of One campaign.

In 2013, Novartis joined forces with Malaria No More on Power of One, a global digital fundraising campaign enabling the broad public to donate malaria treatments for children in Africa. Every dollar donated buys and delivers a full treatment course for a child with malaria.

The objective was to help Zambia, the first country to benefit from Power of One, to close its treatment gap by 2015.

Novartis has pledged to match up to 1 million treatments funded by the public every year through 2015, doubling the impact of Power of One donations.

In November 2014 in advance if the three-year goal, Malaria No More and Novartis announced that enough funds had been raised to deliver three million antimalarial treatments for children in Zambia. Besides the broad public, Novartis associates from 42 countries also rallied behind Power of One, enabling to fund close to 500 000 treatments for Zambia. The campaign is now also benefitting patients in Kenya, where 200 000 treatments have just been delivered.