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Stories
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Animation · Illustration · Visual Storytelling

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What We Do

CUMI is an animation and illustration studio based in the UK, creating character animation, illustration and motion design for broadcast, brand and film.

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News

  • CUMI films inducted into the BFI archive

    A number of films CUMI produced over six years for Radley Yeldar have been added to the BFI's National Archive, including work for Gazprom, Access Prepaid, and Network Rail. Most were a bold choice by the commissioning clients, who took a risk using character animation to reach a corporate audience.

  • "Our Story" wins Gold for Best Animation

    CUMI's "Our Story" for Access Prepaid (Mastercard) won Gold for Best Animation at the New York Festivals, Gold for Best Animation at the IVCA Awards, and was Highly Commended for Best Corporate Communication.

About CUMI

A chance meeting.
A big imagination.
That’s how CUMI began.

Founded in 2008, CUMI has created animation, illustration and visual storytelling for broadcasters and organisations including Disney, BBC, ITV, Mastercard, Microsoft and Channel 4.

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Character Design

  • Character design by CUMI, a drummer in sunglasses and a tie, playing a drum kit with sticks raised
  • Character design by CUMI, a young Civil War era soldier with a kepi cap, backpack and rifle
  • Character design by CUMI, a bearded cavalry officer in a wide brimmed hat, arms folded
  • Character design by CUMI, a laughing man holding a boy upside down over a toilet
  • Character design by CUMI, a green haired fantasy princess in a blue gown holding a spiked mace
  • Character design by CUMI, a TV reporter in a yellow raincoat holding a microphone and an apple
  • Character design by CUMI, a TV reporter in a winter coat and green scarf holding a microphone
  • Character design by CUMI, a woman in a black dress and dark glasses carrying a handbag
  • Character design by CUMI, a small winged knight in silver armour, waving
  • Character design by CUMI, a smiling businessman in a black suit and red tie
  • Character design by CUMI, a mosquito with long legs and translucent wings
  • Character design by CUMI, a grinning man in a pinstripe suit and green tie
  • Character design by CUMI, a chocolate doughnut with sprinkles, flexing its arms
  • Character design by CUMI, an astronaut in a space suit beside a police officer in sunglasses
  • Character design by CUMI, a surgeon in scrubs and mask riding a penny farthing bicycle
  • Character design by CUMI, a woman with long dark hair in a blue dress
  • Character design by CUMI, a blonde woman in a purple top and grey trousers
  • Character design by CUMI, a blue tentacled monster with a wide toothy grin, riding a metal pod
  • Character design by CUMI, a strongman lifting an orange car above his head
  • Character design by CUMI, a red jelly dessert with glasses, holding an ice cream cone
  • Character design by CUMI, a man in a pink polo shirt sitting on a toilet with a toilet roll
  • Character design by CUMI, a round faced man in a black suit
  • Character design by CUMI, a detective in a trench coat and hat holding an umbrella
  • Character design by CUMI, a green dinosaur doctor with a stethoscope, reading a book
  • Character design by CUMI, a long eared dog standing upright wearing a bow tie
  • Character design by CUMI, an office couple, a woman with a laptop and a man in a shirt and tie
  • Character design by CUMI, a tall, thin man with folded arms and red trainers
  • Character design by CUMI, a sitting tiger
  • Character design by CUMI, a sitting leopard
  • Character design by CUMI, a sitting cheetah
  • Character design by CUMI, a tattooed biker with a moustache and a skull helmet
  • Character design by CUMI, a green head preserved in a glass jar
  • Character design by CUMI, a man with an eye patch in a Hawaiian shirt and flip flops
  • Character design by CUMI, a round blue character with a moustache and a chef's hat

What Our Clients Say

“CUMI are a joy to work with. We partner with many creative agencies, but few balance such a high level of creativity with the professionalism and positivity that Mark and the team have. They help us produce better work than we would alone and I’d wholeheartedly recommend them.”

Nick Turner Co-founder, Watering Can Media Merck LICC

Trusted By

  • Channel 4 / More4
  • BBC World Service
  • Channel 5
  • Mastercard
  • Rio Tinto
  • Gazprom Marketing & Trading
  • GSK
  • Network Rail
  • Crayola
  • Microsoft (Bing)
  • ITV
  • The Landmark Trust
  • Shell
  • Merck
  • Prudential
  • Disney
  • Novartis
  • Deloitte
  • Steria
  • British Film Institute
  • Wellcome Trust
  • BBC
  • HSBC
  • Unilever

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