Syngenta Films
Syngenta is one of the world's leading companies with more than 25,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers we help to increase crop productivity, protect the environment and improve health and quality of life.
Cumi worked with Radley Yeldars Moving Image team to painstakingly cutout and recreate elements of Syngentas vast photo library and bring to life 4 stories set in different countries around the world. Bangladesh, India, France and USA.
Bangladesh required the most work, at times we cut out single blades of grass and recreated whole fields. The nature of working with existing photos meant that we had to paint in arms and other limbs that didn’t exist in order to separate the layers and add in the camera moves.
We delivered both German and English translations of the films and they were all FULL HD.
FILM 1 BANGLADESH
Farmers are trained in how to use a simple pipe in order to monitor water levels in their fields and decreases the need for them to flood rice fields.
FILM 2 FRANCE
Olivier Cottet works close with his team to understand the needs of a variety of customers. Working for over 6 years they produced a high yielding Sunflower which would still bring a sizeable crop even in drought prone areas.
FILM 3 KENYA
Humphrey Kiruaye Works closely with local farmers introducing them to new technologies and batter working farming techniques. Syngeta demonstrates how they work with local communities giving them the ability to provide for their families by taking better care of their land and crops.
FILM 4 USA
Focuses upon how Syngenta products are helping farmers increase yield by protecting their crops from weeds, insects and disease.